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JAMSA to host Jonesborough’s Seventh Annual Chocolate Fest

Jonesborough Area Merchants & Service Association will host the seventh Annual Chocolate Fest as a three-day festival scheduled for Friday, Feb. 11 through Sunday, Feb.13.

Participants will have the chance to take a stroll through Downtown Jonesborough and pickup delicious chocolate treats.

There will be chocolate stops dotted throughout downtown provided by Jonesborough small businesses, each serving something unique and special and chocolate-themed. Attendees will discover endless options — everything from barks, fudges, chocolate-covered strawberries and so much more. One ticket equals one chocolate treat. At check-in, attendees will receive a bag to carry chocolates in, chocolate tasting tickets, and a list of chocolate stops. Throughout the three-day festival attendees can also enjoy a variety of activities and entertainment.

For the second year, Chocolate Fest will be a three-day event with multiple times available and a limited number of tickets sold. The days and times are as follows; Friday, Feb. 11, 5 p.m. to 8 p.m.; Saturday, Feb. 12, 10 a.m. to 1 p.m. and 2 p.m. to 5 p.m.; and Sunday, Feb. 13, 1 to 4 p.m. All chocolates are individually packaged.

For the first time, JAMSA will also offer a special ticket for patrons over 21 called Chocolate After Dark for Friday, Feb. 11, from 5 to 8 p.m. Attendees are encouraged to purchase this ticket in addition and will have access to 10+ beverage tasting stops in participating downtown businesses.

Tickets will be sold in packs of 10 for $15 and need to be purchased in advance. Early ticket pick-up will begin Mon- day, February 7 through Thursday, February 10. All check-in and pick up will take place at the Historic Jonesborough Visitors Center located on Boone Street.

Visit for more information and to purchase tickets.