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Wetlands continues to tinker with plan for getting back in the black

Wetlands Water Park’s loss of $270,000 over the past two years may have resulted in talk of privatization from a board set on emphasizing the importance of turning the trend around, but town officials stress that they still have confidence in the program and its staff.
“I met with Wetlands Director Matt Townsend this morning” Mayor Kelly Wolfe said Monday.
“I reconfirmed our support for the good job he is doing.”
But, he added, “he understands the seriousness of this situation from the board’s perspective.”
At the monthly Board of Mayor and Aldermen meeting on May 11, Townsend presented a new proposed marketing plan designed to increase water park ticket sales in 2015.
While the board recognized the effort, they also voiced concerns about some aspects of the plan, as well as the park’s two-year deficit.
“I think you’re going in the right direction,” Alderman Chuck Vest said. But he added that any business that depends on the weather needs to focus on in-depth studies of daily weather impacts on ticket sales to better understand the problem and arrive at an appropriate solution.
Wolfe questioned the value of some options in the plan for media advertising, including morning news spots and Daytime Tri-Cities on WJHL and the Today Show on WCYB.
“I think we’re missing the target audience,” Wolfe said, adding that he didn’t know of many young children who watch the news.
Alderman David Sell also advised caution on the use of TV advertising.
“It can be an expensive endeavor and not get you much bang for your buck,” Sell said.
Wolfe also stressed th