Skip to content Skip to left sidebar Skip to right sidebar Skip to footer

Town (approved) logo

More than a year after the search for a tourism logo for Tennessee’s oldest town began, it finally concluded with leaders giving approval to a proposed design last week.
At their May 13 meeting, members of the Board of Mayor and Aldermen unanimously approved a logo presented by Jane Hillhouse, president of Hillhouse Graphic Design.
Hillhouse had been working for months with the town’s Logo Committee to create a logo that would best define Jonesborough.
The logo discussion began publicly in April 2012 when a proposed design was presented to the Tree and Townscape Board.
That original image, which featured a silhouetted image of a storyteller, was not well received by some town leaders and community members.
Mayor Kelly Wolfe then created a committee that’s sole purpose was to “thoroughly vet” the issue and come up with an acceptable tourism logo.
Late last year, the committee presented its top two concepts — one featuring a flame icon and the other showcasing the town’s name in an old-timey font — to the BMA. Members were unimpressed with both options and sent the committee back to the drawing board.
“The committee regrouped, reviewed and revised the logo concepts,” Hillhouse said during her presentation last week.
That regrouping included the addition of local artist Billy Bledsoe to the committee — and his illustration of the cupola atop the downtown courthouse to the logo concept.
“Your work is distinct,” Wolfe told Bledsoe during the BMA meeting. “You are an iconic part of our town. Your work is ‘Jonesborough.’ We’ve latched onto you whether you like it or not.”
Bledsoe’s artwork is featured alongside Hilhouse’s typography work. The logo includes the town’s name as well as the trademarked phrase, “Storytelling Capital of the World.”
It also features the word “historic” in all caps above the town name, the word “Tennessee” in all caps below the town name and the town’s founding date of 1779.
Calling it a “fantastic proposal,” Wolfe said he believes the new tourism logo is the perfect way to “brand our town for years to come.”
The new logo is actually a whole family of logos, including horizontal versions, square versions, black-and-white versions, color versions and everything in between.
In addition to approving the logo, BMA members voted to use just the courthouse icon itself on new wayfinding signage being created for downtown Jonesborough.
An official unveiling of the tourism logo will take place Thursday, May 23, at 10 a.m. at the Jonesborough Visitors Center. Official merchandise featuring the new logo will be available for purchase.