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Tennessee Quilts to be featured in 2011 Quilt Sampler magazine

Tennessee Quilts, a quilt shop in Jonesborough, has been chosen as one of 11 featured shops across the United States for the Spring 2011 issue of Quilt Sampler magazine, published by Better Homes and Gardens.
“We were very excited when we found out we were chosen,” said Linda Crouch-McCreadie, who co-owns the store with her sister-in-law, Brenda Crouch. “We feel like it’s a reward after a lot of hard work.”
Quilt Sampler, published twice a year, has been profiling North America’s top quilt shops for the last 14 years. To be considered, quilt shops submit a detailed application on their history, business promotions, charitable work, teaching schedules and design philosophies.
“It’s sort of been an ongoing application process for us for the last 10 years,” said Crouch-McCreadie, who has repeatedly sent in photos of the store as well as a description of the Jonesborough area. “They’re just looking for sort of destination shops and, based on what we sent them, I guess they decided that’s us.”
A panel of quilt experts led by Jennifer Keltner, group editor of American Patchwork & Quilting magazine, narrows down the applications to 10 featured shops for each issue.
The team also selects an “encore” shop that was featured in a past issue to revisit.
Nearly 3,000 quilt shops were eligible to apply for this year’s honor.
Tennessee Quilts and the other 10 shops chosen were photographed and interviewed by a team from Quilt Sampler, and a multipage profile of the shop will appear in the issue, which will be available on newsstands on May 10.
According to Crouch-McCreadie, magazine staffers came to the Jonesborough store in November to take photos and interview the owners.
Employees of each quilt shop also design an original quilt for the magazine, and the full-sized pattern for the quilt appears in the issue of Quilt Sampler.
After learning in September the store had been selected, the ladies had less than two months to come up with the quilt pattern. They created two different designs to submit to the magazine, which then chose which one to feature.
“It’s a summery diagonal quilt,” Crouch-McCreadie said. “It’s done in teals and reds. It’s very striking.”
The pattern for the featured quilt, which the magazine gets to name, will be available at the store so quilters can create their own version.
According to a press release put out by Quilt Sampler, shops featured the magazine often are inundated with visitors and requests for the shop’s quilt patterns and fabrics.
According to the magazine, quilters are known to try and visit all the shops in each issue, getting the signature of each shop owner in their copy of the issue.
According to Crouch-McCreadie, the magazine will not only feature the store, but also hot spots and other places to visit near the quilt shop. It will also offer a brief description of Jonesborough, she said.
“We’re hoping it will increase the traffic,” Crouch-McCreadie said. “And not just at the store, but in all of Jonesborough.”