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Jonesborough puts a ‘jingle’ in its step

It isn’t Christmas, but in Jonesborough things are already starting to “jingle.”
The Jonesborough Area Merchants & Service Association is launching a new promotion that organizers hope will put visitors in the mood for shopping.
According to Diane Rowenhorst, JAMSA director, “Jonesborough Jingle” will officially launch next month.
But the gift card sales project is already getting the attention of merchants who Rowenhorst says are starting to put their Jingle promotions up in their stores.
“Even though it’s not live yet, some merchants are already using it,” Rowenhorst said. “The merchants are excited and we hope shoppers get excited, too.”
The colorful gift-certificate currency will spend just like cash at any participating business in Jonesborough, according to Rowenhorst.
People wanting to give a gift to someone may stop by the Jonesborough Visitors Center, currently the only outlet selling Jingle, and purchase bills in $1, $5, $10, $20 and $50 denominations.
The Jingle can then be used at any participating store, many of which are offering extra bonuses such as discounts, gifts with purchase, free drink with entrées and the like.
“This is really an additional way to push our ‘Buy Local’ campaign,” Rowenhorst said. “We have the Johnson City mall in our back door offering gift cards. We need to compete with that. Now Jonesborough has its own gift card.”
The idea isn’t unique to Jonesborough.
“There are a lot of other small towns who have done this type of promotion,” Rowenhorst said. “And so far, everything I’ve heard from these towns is positive.”
According to Rowenhorst, one community using a similar strategy attributed as much as an additional $30,000 in revenue to the program.