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No two things the same at Kaley’s

After 20 years in the industry, Marianne Onks knows a thing or two about running a successful business.
Stepping out on a limb and leaving her career in the corporate world took a huge leap of faith as Onks combined her passion for style and creativity, along with fun and friends, into a popular store that has a reputation for drawing in customers from across the region.
Her storefront, Kaley’s & Co., has been known to float around since the store’s creation, but that hasn’t stopped the clothing and accessories shop from maintaining a dedicated following of fashionistas in search of the season’s most talked about apparel.
“I started with $600 and went to the market for accessories,” Onks said. “That’s what I initially wanted to sell, and my friends would come over to my house on weekends and we would just have fun and shop.”
Her next trip to the market led Onks into the clothing industry with her first brand name being sold — Cut Loose.
It wasn’t long after that when she found herself as the full-time owner of Kaley’s & Co., focusing primarily on clothing and accessories for a variety of ages ranging from 16 to 80, full of chunky jewelry, leggings, flowy outfits, cruise wear, the popular Oh My Gauze line and Boho styles.
When you enter Kaley’s & Co., not only do the calming colors and eye catching accessories keep you coming back, but the feeling of family and catching up with friends are enough to see why Onks is so proud of her business.
“I try to make sure my items are easy care, natural and comfortable,” she said. “Accessories are the biggest sellers, and you’ll only find a limited quantity.”
Individuality is a priority, as she only purchases one or two of each item and sometimes only one of each size so that her customers will never find her merchandise in a department store or on someone else.
That, she says, is what keeps her customers coming back every two weeks for new merchandise.
“I try to purchase items made in the USA and sometimes my customers are here ready to see what new treasures I have before I can even get them out of the boxes,” Onks laughed. “I see a lot of the storytellers in here and I have a great following on Facebook. I always keep everyone in the loop online as to what I bring back from the market.”
Another aspect of her business that has created quite a buzz are her monthly after-hours gatherings that are open to the public every third Friday.
They include snacks and a time to kick back and relax with friends.
Her upstairs sale room also keeps people coming back with an automatic discount of 50 percent.
With a variety of price points, Kaley’s & Co. signature accessories range from $10 to $49 and clothing starts at $29.
Onks is looking forward to her business’ growth in Jonesborough and showcasing the newly constructed sidewalks in front of her shop located on the corner of Boone and Main Streets.
She says the last two years have been the best for her business in Jonesborough, and she is so excited to see the downtown road construction completed.
“I’ve always liked Jonesborough and have had the most success with my business here,” Onks said. “Sometimes I’d want to try another city, but I always would end up back in Jonesborough.”
Kaley’s & Co. is located at 139 E. Main St. in downtown Jonesborough. It will serve as the fourth location for the We Dig Jonesborough campaign’s cash mob series.
The mob will take place Saturday, Aug. 25, at 11 a.m.
For more information about the store and the stories behind the merchandise, visit Kaley’s & Co. on Facebook, call 753-5305 or email [email protected]