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Town returns 7th annual sweets event

By SERINA MARSHALL [email protected] com

The Jonesborough Area Merchants & Service Association will host the seventh Annual Chocolate Fest as a three-day festival on Friday, Feb. 11 through Sunday, Feb. 13.

“We are excited to welcome back Chocolate Fest for its seventh year! The event has become a cornerstone for the Jonesborough community and tourists alike with approximately 20 mer- chants serving a variety of chocolate treats,” said Gabe Eveland, owner of Gabriel’s Christmas.

JAMSA is operated by volunteers, consisting of local business owners and community members. As an organization, they focus on promoting and serving local merchants as well as the growth of Jonesborough as a whole. Chocolate Fest is one of the ways JAMSA works to support locally owned businesses. The funds raised from Chocolate Fest go directly back to Jonesborough small businesses and the community.

Event goers will be able to take a sweet stroll through Downtown Jonesborough and pickup delectable chocolate treats in celebration of Jonesborough’s Chocolate Fest. There will be chocolate stops dotted throughout downtown provided
by Jonesborough small businesses, each serving something yummy, unique, special and of course, chocolate-themed.

“This fun event brings the community together, and brings people to down- town Jonesborough. It is also great to see so many merchants decorate their shops for the festivities,” said Nora Davis, marketing and promotions coordinator for the Town. “It makes Jonesborough even more welcoming and quaint!”

Attendees will discover endless options— every- thing from barks, fudges, chocolate-covered straw- berries and so much more. One ticket equals one chocolate treat. At check- in attendees will receive a bag to carry chocolates in, chocolate-tasting tickets, and a list of chocolate stops.

For the second year, Chocolate Fest will be a three-day event with multiple times available and a limited number of tickets sold. The days and times are as follows: Friday, February 11, 5 p.m. to 8 p.m.; Saturday, February 12, 10 a.m. to 1 p.m. and 2 p.m. to 5 p.m.; and Sunday, February 13, 1 p.m. to 4 p.m. All chocolates are individually packaged.

“This year, we look forward to introducing Chocolate Fest After Dark, which allows attendees 21+ to purchase an additional ticket for Friday evening to enjoy more than 10 beverage stops in participating businesses,” Eveland said. “This year’s event also brings additionally scheduled activities

including performances by the Jonesborough Repertory Theater, a marshmallow roasting station, multiple cake walks, as well as a vow renewal giveaway.” Throughout the three-day festival attendees can vote in the Vow Renewal Contest. Read each love story and vote for your favorite love couple to win a FREE Vow Renewal Ceremony in front of the Washington County Courthouse on Main Street during Chocolate Fest on February 12, 2022 at 1 p.m. The entry with the most votes will be awarded the Vow Renewal Ceremony and will be notified on Wednesday, February 2. These stories can be found at https://jonesborough. com/vow.

Tickets will be sold in packs of 10 for $15 and need to be purchased in ad- vance. Early ticket pick-up will begin Monday, February 7 through Thursday, February 10. All check-in and pick up will take place at the Historic Jonesborough Visitors Center located on Boone Street.

Visit JBOChocolateFest. com for more information and to purchase tickets.