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Chocolate Fest: Town prepares for sweet festivities

This photo from last year’s Chocolate Fest gives a sneak peek at all the fun coming up this Saturday. (Photo contributed)



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Get ready, Jonesborough. A flood of chocolate — and chocolate lovers — are getting ready to pour through Tennessee’s oldest town.

Ready for its big return, Chocolate Fest will kick off Saturday, Feb. 8, at 11 a.m. and is promising to present nearly every possible chocolate treat imaginable. The event is sponsored by the Jonesborough Area Merchants and Service Association.

“This is going to be our fifth year doing Chocolate Fest,” said Kati Jenkins, president of JAMSA. “And every year, without fail, it gets bigger and bigger.”

In fact, Jenkins said, “Tickets sold are already more than 50 percent over this time last year.”

What that means, Jenkins cautioned, is that those considering purchasing tickets the day of the event may want to rethink their options.

“As of now, we still have a few on hand (held over for the day of the event,)” she said. But that doesn’t guarantee they might not be sold out, or nearly sold out on Saturday.

And this is one Chocolate Fest you are not going to want to miss, according to Jenkins.

The fest will feature chocolate delicacies from 30 different Jonesborough merchants. Chocolate pieces are handmade and will include everything from chocolate-covered Gummi bears and chocolate  brownies to raspberry bars, Chai bark and more, all with chocolate as its not-so-secret ingredient.

Tickets entitle participants to a variety of tastes of these delicacies, and are available by visiting or by calling (423) 753-1010. Tickets are sold in batches of 10 for $15.

The event offers a great opportunity for all ages not only  to sample chocolates, but to have a lot of fun in the process, Jenkins said. 

“There is something for everybody of all ages at Chocolate Fest,” she said. “The treats change every year.”

There are also going to be a lot of activities, from the Jonesborough Library’s special romance and cookbook sale, to a Chocolate Fest photo booth to a special Valentine’s Day cardmaking station.

“We are also going to have some characters around town,” Jenkins shared. Keep your eyes out for Willy Wonka and perhaps a Oompa Loompa or two.

More than anything, however, Jenkins believes this Saturday is simply another great day to celebrate Jonesborough.

“Just enjoy yourself,” she said. “Wander around. See everything that Jonesborough has.  Pop into places you haven’t been before.”

Chocolate Fest is going on rain or shine, she promised.

“It shows how much fun downtown Jonesborough can be,” Jenkins said.

For more information, visit or call (423) 753-1010.