Local News

Story published: 05-14-2013 • Print ArticleE-mail Story to a Friend

New kind of cash mob coming to town

By Kristen Swing
Executive Editor

A successful marketing venture that encouraged people to shop locally in downtown Jonesborough last year is returning to Tennessee’s oldest town ­­— sort of.

Last year, town leaders created a weekly cash mob series in which area residents and guests were encouraged to come to a specific store on a certain Saturday and spend $20 to be eligible for prize giveaways.

The shop local campaign saw some serious success each week, helping merchants make it through when construction on Main Street was causing economic woes for many of them.

Now, on select Thursdays beginning May 16, a similar campaign is making its way to Tennessee’s oldest town.

“Instead of picking a select store, we’re going to kind of cash mob the whole downtown,” Copp said. “We’re thinking more of a ‘Loving Local’ theme rather than calling it a cash mob.”

On each of the designated Thursdays, the downtown area will host extended shopping hours in conjunction with an already planned event in the historic district.

For every $20 a person spends in downtown, they can bring their receipts to the International Storytelling Center to be entered in a drawing for weekly prizes.

This week’s debut of the new campaign coincides with the evening storytelling concert by Jay O’Callahan at the ISC, which begins at 7:30 p.m.

On Thursday, June 13, the extended hours will be in conjunction with the Jonesborough Open Juried Art Show at the McKinney Center at Booker T. Washington School. The art exhibit is open from 5-8 p.m.

On Thursday, June 27, extended shopping hours will lead right into the Jonesborough Repertory Theatre’s performance of the USO Show at 7:30 p.m.

On Thursday, July 25, visitors can finish their shopping before attending the 7:30 p.m. storytelling concert with Elizabeth Ellis at the ISC.

Storytelling concerts on Aug. 1 and Aug. 15 and Aug. 22, featuring Carmen Deedy, David Holt and Bil Lepp respectively, will also coincide with extended hours in downtown this summer. Admission to the storytelling performances is $15 and reservations can be made by calling 913-1276.