Consensus reached on tourism logo
By Lynn J. Richardson
The town’s Logo Committee met on April 10 and considered a design that combined the work of Hillhouse Graphic Design and the artwork of local artist Bill Bledsoe.
The Logo Committee spent months kicking around variations of a flame logo, but was unable to agree on any one variation of the design.
Jane Hillhouse presented two of the designs the committee found most acceptable to the Jonesborough Board of Mayor and Aldermen late last year. The BMA rejected both and sent the committee back to the drawing board.
Bledsoe, who has done numerous pieces of art for Jonesborough events, came forward earlier this year with some designs he had been working on independently.
After showing them to Town Administrator Bob Browning and Mayor Kelly Wolfe, Bledsoe was appointed to the committee and his designs were added to those already under consideration.
Bledsoe’s design features the clock tower of the Washington County Courthouse and received a warm reception from committee members during the group’s February meeting. They directed Hillhouse and Bledsoe to combine their ideas to come up with a new design for the tourism logo.
The combination of Hillhouse’s typography and graphic adaptation of Bledsoe’s illustration seemed to please the committee when presented last week. Members were unanimous in their choices for the typeface, icon and colors of the logo.
Bledsoe made a motion to accept the Gloucester typeface for the design, a font Hillhouse had used in several previous design concepts. It was seconded by Northeast Tennessee Tourism Association CEO Claudia Moody and passed unanimously.
The group then chose the bold courthouse icon with an unbanded arch following a motion from Kathleen Petretta, Financial Center manager of First Tennessee Bank. The motion was seconded by Moody and passed unanimously.
Finally, colors were chosen. After some discussion, the group settled on using slate blue and burgundy.
Hillhouse provided variations of the logo depending on the space where it will be used.
She suggested using Bledsoe’s actual illustrations rather than the graphic interpretation for special events. Alicia Phelps, committee chair and director of tourism and marketing, directed Hillhouse to put the group’s choices together for a final design to be presented to the BMA at its May meeting.
“It is so good that we have a local artist represented in this design and Jane, your agency has done a wonderful job,” Moody said following the decision. “This has been a great team effort and I’m really excited.”
She suggested it would be important to “launch” the logo with an area-wide unveiling. If the BMA accepts the logo, it could be ready for Jonesborough Days, Phelps said.
“It has really been neat how the whole town has gotten involved with this process,” said committee member Marcy Hawley. “It has really drawn everyone in. Everyone has had an opinion.”
“Despite the recommendations from all of the experts who say, ‘Don’t have a focus group to decide something like this,’ having a committee for this has worked,” he said. “It just goes to show how good Jonesborough is at getting and utilizing community input.”